Customers have gone digital. Have you?

Almost 93% of people form an opinion about a business’s trustworthiness just by looking at its website design. These days, your customers aren’t just strolling past shop windows, they’re scrolling through their phones, searching Google, and shopping online. Whether you run a small shop, a startup, or a well-known brand, your audience spends much of their day online, searching for what they need. Before trying a restaurant, they pull up reviews. Before booking a service, they check testimonials. Before buying a product, they compare prices and read what others are saying. Even if they plan to walk into a physical store, the decision usually starts online. This means people form an impression of your business long before they ever meet you in person, if they make it that far at all. Your customers are out there right now, asking questions, searching for solutions, and making choices with just a few clicks. They’re browsing Google, scrolling Instagram, reading Facebook comments, and watching YouTube reviews. Every one of these moments shapes their buying decisions. If your business doesn’t appear in those moments, you risk being invisible. People want to know who you are and how trustworthy your products and services are. If they can’t find that online, they will simply move on to someone who gives them that clarity. The great news is, building your online presence can be simple and rewarding. Small, consistent steps create a big, clear impact. A user-friendly website makes it easy for people to discover you, while reviews and updates help them trust your business. People will remember your brand more if it is well-represented on websites and social media. Today, your customers are exploring, researching, and deciding where to spend their money. Often, there’s a gap between where your customers are looking and where your business is visible. And that’s a gap a solid website can help you fill.

Aayush Dhakal

2 min read | 4:00 PM, 2 Sept 2025